Vs subscriptions
Stretch Routine vs the monthly bill
On Stretch Routine:
The health record aisle is stacked with subscriptions: MyFitnessPal at $79.99 a year, and Cronometer at $59.99 a year, or $10.99 a month. The Stretch Routine is one HTML file that does the honest working core of what those tools sell, once, for the price of a Swiss Knife.
The bill you were quietly paying
Name the actual products and the arithmetic stops being abstract: MyFitnessPal ($79.99 a year: food logging without the ads), Cronometer ($59.99 a year, or $10.99 a month: micronutrients, cloud-stored), Flo (cycle data on someone else's server). An average health stack lands at $5 to $7 a month, forever.
Run that out five years and Cronometer costs $300, MyFitnessPal costs $400. A Swiss Knife, with the Stretch Routine folded in beside up to eleven other tools, is $95, once.
20 months of Cronometer at $59.99 a year come to the price of a Swiss Knife at $95. Every year after that is pure savings on this category.
What the Stretch Routine replaces cleanly
The physiotherapist gave you the exercises; the hard part was never the stretching, it was the remembering. That is the working shape most subscriptions in this category are wrapped around; the Stretch Routine delivers it without the wrapper.
Concretely: MyFitnessPal would keep routine, minutes, done today, and date on its own servers, behind its own login, on its own pricing schedule. The Stretch Routine keeps the same fields in a file on your disk — same shape of work, no monthly line on the card.
You keep the workflow. You lose the login, the sync outage, the price hike email, and the export deadline.
What you honestly give up
Team collaboration in real time. Auto-import from third-party APIs. A mobile app that pings you. MyFitnessPal does those things and does them properly; if any of them are load-bearing for how you work today, keep paying MyFitnessPal — the Stretch Routine is not trying to compete on those fronts.
Most people, honestly, were paying for features they did not use. The Stretch Routine is what remains when you strip that back to the tool.
What you stop renting
- MyFitnessPal: $79.99 a yearFood logging without the ads. $79.99 a year, every year.
- Cronometer: $59.99 a year, or $10.99 a monthMicronutrients, cloud-stored. $59.99 a year, every year.
Questions people ask
How does the cost compare to MyFitnessPal?
Cronometer runs about $300 over five years and MyFitnessPal about $400. 20 months of Cronometer at $59.99 a year come to the price of a Swiss Knife at $95. A Swiss Knife folds the Stretch Routine in with up to eleven other tools for $95, once, and there is no year two.
Is the Stretch Routine a like-for-like replacement for MyFitnessPal?
For the working core — routine, minutes, done today, and date — yes. For food logging without the ads, no. We would rather say that plainly than sell you a switch you'll regret in a fortnight.
What if my needs grow past a single file?
Excellent problem. Keep the Stretch Routine for what it does well; add a specialised SaaS on top only when you have a specialised need. Nothing here locks you in — it is a file.
Can I import my current data?
The Stretch Routine is deliberately hand-entered. Two minutes of typing on Monday keeps you closer to your own health record than an integration ever will.
The subscription was renting the arithmetic. Buy the arithmetic instead.