Vs subscriptions
Content Planner vs the monthly bill
On Content Planner:
The creative practice aisle is stacked with subscriptions: Milanote at $119.88 a year, or $12.50 a month, and Notion at $120 a year, or $12 a month. The Content Planner is one HTML file that does the honest working core of what those tools sell, once, for the price of a Swiss Knife.
The bill you were quietly paying
Name the actual products and the arithmetic stops being abstract: Milanote ($119.88 a year, or $12.50 a month: mood boards, capped free tier), Notion ($120 a year, or $12 a month: the everything-doc, per member), Evernote ($99 a year, or $14.99 a month: notes, now behind a firm paywall). An average creative stack lands at $8 to $10 a month, forever.
Run that out five years and Evernote costs $495, Notion costs $600. A Swiss Knife, with the Content Planner folded in beside up to eleven other tools, is $95, once.
One year of Evernote at $99 costs more than a Swiss Knife at $95. Every year after that is pure savings on this category.
What the Content Planner replaces cleanly
The ideas arrive in the shower and die in the notes app. That is the working shape most subscriptions in this category are wrapped around; the Content Planner delivers it without the wrapper.
Concretely: Milanote would keep everything it needs to keep the picture honest on its own servers, behind its own login, on its own pricing schedule. The Content Planner keeps the same fields in a file on your disk — same shape of work, no monthly line on the card.
You keep the workflow. You lose the login, the sync outage, the price hike email, and the export deadline.
What you honestly give up
Team collaboration in real time. Auto-import from third-party APIs. A mobile app that pings you. Milanote does those things and does them properly; if any of them are load-bearing for how you work today, keep paying Milanote — the Content Planner is not trying to compete on those fronts.
Most people, honestly, were paying for features they did not use. The Content Planner is what remains when you strip that back to the tool.
What you stop renting
- Milanote: $119.88 a year, or $12.50 a monthMood boards, capped free tier. $119.88 a year, every year.
- Notion: $120 a year, or $12 a monthThe everything-doc, per member. $120 a year, every year.
- Evernote: $99 a year, or $14.99 a monthNotes, now behind a firm paywall. $99 a year, every year.
Questions people ask
How does the cost compare to Milanote?
Evernote runs about $495 over five years and Notion about $600. One year of Evernote at $99 costs more than a Swiss Knife at $95. A Swiss Knife folds the Content Planner in with up to eleven other tools for $95, once, and there is no year two.
Is the Content Planner a like-for-like replacement for Milanote?
For the working core — everything it needs to keep the picture honest — yes. For mood boards, capped free tier, no. We would rather say that plainly than sell you a switch you'll regret in a fortnight.
What if my needs grow past a single file?
Excellent problem. Keep the Content Planner for what it does well; add a specialised SaaS on top only when you have a specialised need. Nothing here locks you in — it is a file.
Can I import my current data?
The Content Planner is deliberately hand-entered. Two minutes of typing on Monday keeps you closer to your own creative practice than an integration ever will.
The subscription was renting the arithmetic. Buy the arithmetic instead.